This episode was recorded in Mexico City after my keynote at the IAB
Conference on July 27th, 2007. Unique insights into the Mexican online
ad market. Audio comments to +1 206 203-3255. Join the twitter group at
www.twitter.com/acrossthesound
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0m - Final Simpsons Introduction from Scott Monty
5m30 - The microphone is passed around the room and you'll get to hear from a collection of conference attendees, organizers and speakers.
13m30 - Happy Birthday in Spanish
14m45 - Congratulations to my friend, Dave Morgan, who just sold his company, Tacoda, to AOL. What a treat that we get to share this together literally a day or two after the announcement.
16m30 - Danny Meadows-Klue, one of the pioneers in the Interactive space and founder of the IAB Europe.
19m20 - Thanks to Media Contacts, who sponsored my presentation and 500 copies of Life after the 30-second spot, which I'm proud to say has now been translated into Spanish. Observations on calls-to-action and the fact that everything is global.
23m35 - A Discussion on the CNN-YouTube debate
32m50 - From voter apathy to marketer apathy. Do people or companies run markets? A discussion on change management, selling through new marketing approaches, integration and experimentation (AKA Will it Blend?)
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