- Mack follow up on my iPhone for an episode experiment. Be sure to check out the comments
- Adweek 7-11 Kwik-E Mart Simpsons tie-in
- Ray-Ban follow-up effort. Will it blend?
- Buying buzz? Surely not. Nielsen contends that advertising and buzz are proportionately causally related
- What's plaguing viral marketing piece. I need more time to digest this but it seems as if there is some dispute about the Tipping Point methodology wrt a handful of infueuncers versus a mass audience causing something to tip
- Chris Thilk draws a line in the sand with respect to blogger and influencer outreach, do's and don'ts
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New book: Built to Suck
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Welcome
- to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
Recent Posts
- Pelot-on or Pelot-off?
- Sharenting Shmarenting
- If the Founding Fathers were the Founder Fathers
- The Hypocrisy of Brands
- Built to Suck: The Inevitable Demise of College…and how to save it?
- Quotes from Built to Suck
- Byte Sized Wisdom from Built to Suck
- Jaffe Juice #190 - Built to Suck Q&A with Serial Marketer's David Berkowitz
- Jaffe Juice #189 - Walk, Climb, Or Fly with Leigh Durst
- Jaffe Juice #188 - Call me, Maybe?
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