Hmmm. On March 26, 2006 I blogged about the McNuggets (w)rap and teed up the idea (subtly admittedly) that McDonalds might want to think about putting this on TV.
Today, 16 months later (!), I see the (w)rap on TV as part of an actual McDonalds ad. The caption at the bottom reads as follows: "actual user generated content"
So how did it feel? Quite stale actually.
It just didn't work for me. Maybe because it's 16 months later and this idea just doesn't seem that new anymore. Or perhaps its was the eerie "actual user generated content" tag, which seemed almost like an agency talking to itself. Do consumers (read: humans) even know what "user generated content" is and if so, do they care?
Perhaps if McD's had mentioned the two guys' names or driven traffic to a website with additional original scores from the dynamic duo, it might have felt more authentic.
What I'd like to know is how much money (or free McNuggets) the 2x dudes made in the process. Anyone got inside information?
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