Television usage/viewership continues to take a beating. This time from Nielsen, confirming that declines in usage are "real and not methodological".
Adding more misery to the heap is the fact that the biggest impact was felt amongst....drum roll please...TV's heaviest viewing households.
I would also suspect if you cross-tabbed this against growth in DVR consumption, you'd find another juicy budding relationship.
Scanning down the article confirms that indeed, DVR usage is a (not "the") driver in this decline amongst heavy-viewing households as quality TV watching takes over from quantity.
This busts open a pretty widely held myth that DVR "users" watch more TV than ever before. At the most, this assertion can only be made to lighter viewing households.
With the continued proliferation of choice and fragmentation of audiences and outlets, the cat seems to be out the bag that TV's best days are over. The fact is simply that there are way too many cannibalistic, attractive and viable choices nowadays and when this begins to make inroads into the last line of defense, it would appear that victory (or defeat) is imminent.
Recent Comments