This episode is sponsored by Real Pie Media
and is part 2 of a movie marketing 3-way with Real Pie Media's Kirk
Skodis and Movie Marketing Madness' Chris Thilk. Audio comments to +1
206 203-3255. Join the Jaffe Juice Facebook Group.
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2m15 - Chris and Kirk answer my part 1 question on which types of movies are most ripe for New Marketing
9m45 - Is there life after the 30-second movie trailer?
13m40 - The amazing SpiderPig (note: it looks like this group has been removed from Facebook)
18m15 - An open invitation to see "Balls of Fury" with me
20m10 - The new influencers - from Twitter to Ask a Ninja
27m40 - Winners & Losers: Chris picks The Simpsons Movie as his winner and Warner Bros as his loser for the rumors around the Justice League of America movie or non-movie. Kirk picks Mark Cuban as his winner (referencing his Maverick approach and also his Internet is Dead post) and HBO as a his loser for not doing more online to keep John from Cincinnati going. I choose all the companies who have taken risks and experimented in this space as the winners and those who have remained on the sidelines as my losers.
47m45 - A live call-in from fellow crayonista, Scott Monty with a question about what smaller budget movies can do in the new marketing world.
Links:
Evan Almighty/Die Hard 4 case study
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