The first is a pretty meaningful piece in the New York Times covering Nike's dramatic shift from traditional to non-traditional/experiential marketing. It's significant given whom when it comes...
The second is a warning (WSJ - subscription required; if anyone wants to paste a text version in the comments thread, feel free to do so...) from WPP about a 2009 slowdown in advertising, admittedly due to external variables from the Presidential Elections through the housing market slowdown.
The third is the topline results from the SNCR/TWI Surveys research conducted on behalf of Join the Conversation about the (continued) rise of Conversational Marketing.
Nice triangulation.
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