I am pleased to have been asked by Joseph to be a guest blogger for this month as he enjoys some quality time in Africa. I am further pleased to be joining Stan Rapp in this capacity. In the spirit of "joining the conversation," it seems appropriate to me that I should not presume I might know what this community would want to hear from me about, I am reaching out to you to ask for your suggestions of topics you would like me to address. I have spent the better part of the last ten years as CMO at Wachovia and before that, in marketing leadership roles at IBM and Compaq for the prior 29 years. Given this range of experiences, I would be quite comfortable addressing a range of topics across a broad spectrum including, but not limited to, general marketing, accountability, innovation, CMO challenges and perils, emerging media, brand building, marketing challenges in a merger environment, agency relations, sponsorhips, etc. etc. etc. I hope to hear from you.
- Jim Garrity
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