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January 21, 2008

My first Facebook Social Ad

Jtc_facebook I'm testing the revolutionary new ad platform from Facebook, with "Join the Conversation" as my guinea pig.

From a total universe of 22,862,080, I selected 25+ year olds interested in Marketing as my subjects, leaving me with 2,140 potential book buyers.

I checked "Add Social Actions" to my ad and look forward to Jay Moonah giving me free advertising :)

So far, so good: 13 impressions and 1 click with a CTR of 7.69% Up to 133 impressions now with still 1 click. 0.73% CTR. Perhaps I should optimize?

Wish me luck.

Posted at 02:05 PM in Communal Marketing |

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