Why is Join the Conversation moving up the Amazon.com charts?

A. Performance of My Facebook Social Ad
B. Performance of UNM2PNM
C. The fact Amazon.com has reduced JTC to a ridiculous $13.91 It's back up to $19.77
D. Join the Conversation is a great book
E. All of the above

A. Facebook Update:

I created a new social ad to runalongside my first one. This time I included the word "Marketing" in the subject header and a few keywords in the body copy such as influencers, community, word-of-mouth and social media.

Here's the performance to date:

Generic Ad #1 (Title/subtitle of book): Impressions - 4,996; Clicks - 10
Custom Contextual Ad #2 (Marketing in header): Impressions - 4,107; Clicks - 18

B. Performance of UNM2PNM

101 requests so far with just 49 to go. Definite boost in terms of posts about participating. Still too soon for reviews en masse, however a few early ones are in.

C. Not sure what's up with that....perhaps the Algorithm needs an overhaul or perhaps Amazon is doing it's part to make sure that everyone in the business world has a copy of the book, which is awfully generous of them.

What I would recommend is that you BUY THIS BOOK NOW at this price point. Take advantage of a ridiculous fee which will allow you to buy one for yourself and pass one or two on to clients, bosses etc.

Seriously.

D. Reviews are starting to come in like this one.