Brandweek reports on Mattel following Hasbro's lead (with Transformers):
Mattel, home to the iconic Magic 8 Ball, Hot Wheels, Barbie, Uno and other mega-properties, recently signed with Hollywoodâs most powerful talent firm, Creative Artists Agency, to develop its brands into movies, TV, Webisodes and other media.
Whilst it remains to be seen whether this is in fact a scalable path, capable of breathing new life into iconic brands (as opposed to beating a dead horse), there's no denying the existence of the path and it's lush, enticing and unspoiled surroundings.
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