It's always dangerous when marketers act like humans and pesky consumers. Here is luminary Mitch Joel's attempt to convince us that Sony Vaio's are just as good at interoffice memos as Macbook Airs.
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- to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
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