Armano introduces the novelty curve which has the following points on the spectrum:
- This looks interesting
- I think I'm in love
- I'm telling all my friends
- Hm. Haven't used in several weeks
- Are you still here?
- I've moved on. You should too.
As one of the commenter's aptly points out, the axes need a bit of work (there's no indicator of time), but the point behind the chart rings through nonetheless (in my words): marketers approach emerging new marketing platforms or technologies with the same predictable infatuation and fleeting novelty.
Hey Armano, why not overlay the mainstream media curve on top of the marketer adoption/infatuation one? Are they one and the same? Probably not.
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