Intel has just launched ITopia (huh? OK, I get it "IT" + Utopia = ITopia) and in so doing, joins the conversation:
Intel is making its engineers available for one-on-one conversations as part of a move to embrace a "listening" marketing model.
What's really great here is the "no end date" associated with the program. As a wise old man once said, "Marketing is not a campaign; it's a committment".
Following the lead set by Dell and most recently Starbucks, what we're seeing now (as I wrote about in the book) is a strong backbone of customer service being interwoven into ongoing marketing and branding initiatives. It's a pretty sublime partnership of proactive and reactive backwards and forwards which aims to maintain a continuous and fluid dialog between brand and consumer.
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