As you've noticed by my infrequent postings from the last few weeks, I'm actually doing real work (not that blogging isn't real....or work that is), so without further ado, here's what caught my eye (the lazy one) over the past couple of weeks:
- Is your brand in G-d's hands? This is the birth (or is it rebirth) of Christvertising (hat tip to Tim Brunelle). No way this is real, but for the life of me I can't imagine why/who is behind this (other than Dr Ed van Pelt, which is probably a secret identity of John Wren)
- Elliot Spitzer's run as Governor of New York suffered from premature evacuation. What makes this story so interesting is how far (or not) we've come from Monica Lewinsky to Ashley Dupre, who has pretty much given total access to the media and public via her MySpace profile.
- 30 useful sites you probably didn't know about
- Mitch Joel rants (his version of a rant) about consumer generated content and what I would call the different between, input, output and outcome
- Future Lab asks if social media is the biggest shift in marketing strategy since the advent of television. It's a really good framing of the question and I think spot on.
- A teacup in a teacup - the Mark Zuckerberg-Sarah Lacy SXSW interview and commentary by Jeff Jarvis. Not really sure what to make of all of this. Perhaps I'll elaborate on an episode of my podcast.
- Tangerine Toad realizes a critical departure point where new marketing diverges from old marketing - utility. I covered this in "Life after the 30-second spot" under the acronym: R.U.E. - Relevance; Utility; Entertainment - where the E could also stand for Engagement or Experience.
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