Video killed the video show

I normally ignore those form PR releases from Nielsen and Comscore, but this one caught my eye (the good one) today:

January - Overall Online Video Consumption (U.S., Home and Work)

+--------------------------------------+------------+

| Unique Viewers (000) | 116,745 |

| Total Streams (000)   | 5,987,475 |

| Streams per Viewer    | 51.3   |

| Time Spent Viewing/Viewer (min) | 124.4   |

+--------------------------------------+------------+

Source: Nielsen Online, VideoCensus

Let's see if I got this right:

1. 116 Million (that's million, Doctor Evil) US consumers watched online video in January. Take THAT Super Bowl.
2. 6 Billion streams were consumed approximating to 51 streams per viewer
3. ...that's almost 2 streams per day and almost 2 1/2 minutes per stream

The absolute number of viewers are impressive to say the least. So are the number of streams. Perhaps the only number that doesn't necessarily represent "scale" is the 2 hours per month.

That said, I would suspect this skews in extreme ways i.e. the occasional online video viewer versus the heavy YouTuber etc.