A new study by Burson-Marsteller concludes that nearly 15% of Fortune 500 companies communicate with their customers via blogs.
Whilst the spin on the article is that this is encouraging i.e. a 270% increase compared to the last tracking study in December of 2005 ('er comparing 12/05 to 3/08 is like comparing the Ice Age to the Industrial Revolution!), I'm dumbstruck...
Let me clear: 74 out of 500 is pathetic and embarrassing. It's beyond a failing grade. You (and the agencies that represent you) should all be ashamed of yourselves. This is just downright inexcusable.
To quote Erin Byrne, Chief Digital Strategist @ B-M, "I think the reasonâ¦why it still isn't higher is that companies are still grappling with how they participate in the conversation when they don't have control over the message."
If that is the case, it's a hollow and lazy excuse and doesn't cut it with me one little bit.
Don't get me wrong, I'm absolutely NOT saying that EVERY company should be blogging, BUT BUT BUT come on.....15% is just too low in this day and age.
An interesting breakdown of the 500 does reveal rather telling differences - for example, nearly one-third of Fortune 50 companies maintain a blog (32%), compared with 16% of 201-250 companies and only 2% of 451-500.
Hey Erin, what about the others? 51-200 and 251-450? Can you supply better breakdowns please such as 1-100, 101-250 and 251-500 for example?
Hat tip to Shannon/WOMMA
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