Jaffe Juice #112 - Brand marketers join (or don't join) the conversation

Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode I talk about conversational marketing's silver bullet, indifference versus ignorance and apathy, Apple's most recent failure, Greyhound's crisis, CNN's iReport and much, much more. It's an interesting juxtoposition of brand marketers as individuals joining the conversation, but as corporations not.

Direct download here

iTunes subscription here

Some links:

• Greyhound's crisis
• FailMe - MobileMe's failure
• CNN's iReport success
• My LoveDigital interview
• My Marketing Magazine interview