Stephen Voltz and Fritz Grobe are at it again. I had the pleasure of meeting this dynamic duo at TCCC (that's The Coca-Cola Company) when they wowed the folks at Coke with a demonstration of a conversation which for the longest time, Coca-Cola either ignored or refused to join.
That was then...and since then, Coca-Cola embraced Eepybird and did this together with them:
This is now. Eepybird + Post-It = OfficeMax and Coca-Cola in support, but no 3M to speak of. Confused? You should be. It's hard to figure out who's who in this particular zoo. There's Samurai Girl on ABC Family (pretty damn good content integration if I've ever seen) There's OfficeMax (conventional brand integration/sponsorship, which makes sense) There's Coca-Cola (who seem to be quietly in support, taking a rather passive back seat...perhaps a little too passive in my opinion)
What there isn't, is 3M i.e. Post-its. And what would any social media story be without the clumsy, stumbling brand, right? Stephen (hat tip) questions their lack of response, but I'm pretty sure they're somewhere in this mix...anywhere on the continuum of tacit legal endorsement to backstage producers.
That said, there can be no doubt (can there?) that a more active role could and should be present, front and center. I just don't buy the, "why-would-we-need-to-do-anything-because-it's-being-done-anyway-and-besides-our-presence-would-only-detract-from-the-authenticity-and-or-overall-impact" argument - even if it's true. It's just a cop-out and/or lazy position to take.
In any event, let's not take anything away from this fantastic demonstration of raw (material) creativity. I think I even prefer this to the original. Enjoy!!!
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