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October 26, 2008

Jaffe Juice #115 - An interview with author of "The Brand Bubble", John Gerzema

Bb_blog_comp2 In this episode, I chat with John Gerzema, Chief Insights Officer at Young & Rubicam Group, who authored and just released a very interesting book titled, "The Brand Bubble: The looming crisis in brand value and how to avoid it." Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook Group or just follow me on Facebook or Twitter.

Direct download here
iTunes subscription here

Brand bubble website/blog here
Purchase the book on Amazon.com by clicking on the following link

Posted at 10:07 AM in Jaffe Juice - The New Marketing Podcast |

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