I tuned in on Saturday night to watch parts of YouTube Live's launch. I must say it was quite impressive - a celebration/concert that was pretty slick, even with the occassional geeky and amateur hour moments.
From the 3 cameras (main stage, backstage, off stage) to the integration with YouTube's recognized interface (comments, ratings) to the usage of YouTube Weblebrities like Tay Zonday to the tie-ins with brand partners (the live wi-fi feed from Virgin America was pretty cool), this was a well orchestrated and executed effort.
All in all, 700,000 simultaneous views at the peak was a pretty good start to YouTube's first stab at appointment viewing, but do I even need to point out the longevity associated with that model :)
I'm also curious as to which marketing bloggers were invited to attend this event (if you were invited and/or attended, let me know...) Often times marketing bloggers are included in programs which seem a bit left field, but this is one of those times where I think it's going to make a lot of sense to involve the marketing community in a conversation about commerce.
Still not entirely sure where this goes (from a money making standpoint), but it's pretty obvious that wherever video is involved on the conversational web, live/streaming functionality will have to follow and when it comes to video, YouTube has an interface/infrastructure that is built to succeed.
Here are some screenshots and a few articles / posts that talk about the "event"
Oh and here's some video from me as well:
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