Only poor people watch 30-second spots

A while back I noted what I thought was a earth shattering observation, at least 50% of American Idol's audience were over 50 years old. Put differently, not only were audience numbers in a nosedive, they (the audience) were also getting older...

Now it appears that they're also poorer (relatively speaking)

A new survey suggests that upscale households account for a disproportionate slice of the DVR distribution pie, as more than half of all U.S. homes with incomes of $100,000+ subscribe to some form of time-shifting device.

Old + Poor. Not exactly the 1-2 punch marketers were looking for.