The greatest piece of research....ever!

...but seriously, quite possibly the dumbest piece of research.....EVER!!!

According to a Gallup & Robinson study of 12 years' worth of surveys about recall and likeability of advertising that appears in the annual pigskin classic, there is a direct relationship between the confidence people have in the economy and the attention they pay to Super Bowl commercials.

I can't even begin to go into how completely useless this information is.

Talk amongst yourselves. I'll give you a topic....attention in Super Bowl commercials is going down:
a) because people are drunk out of their minds
b) because people hate advertising
c) because people have the volume turned down and are having a party at the same time
d) because watching the commercials on YouTube and/or listening to Donny Deutsch on the Today Show was witty once....but now is shitty
e) because the creative product sucks
f) because of too much clutter
g) because they're not in the least bit in "buying mode"
g) because they're worried about paying the mortage
h) all of the above...except for g)