Looks like the Ponzi scheme has already begun to unravel. Mediaweek reports that up to 60% of Twitter's "rapidly growing audience" doesn't come back to the service.
Oops.
In other words, even with all the hype from both mainstream media and celebrity central, the message coming back from Main Street America is "huh?" or "I don't get it"....at least not yet.
It's eerily reminiscent of the good old Second Life days, despite many of the Twitter-boosters who make a clear distinction between the two "services" based on ease of use (set-up; initiation; operation) - whereas Second Life was ridiculously cumbersome, Twitter is pretty simple to use.
Perhaps someone needs to send a memo...'er, DM to Ev and Biz with an 9-character message: SELL NOW! (who needs 140 chars?) or perhaps this is just a reality check restoring growth curves to "regularly scheduled programming".
Perhaps this is also particularly good news for geeks everywhere...that they are not being overthrown by the likes of Ashton, Larry or Oprah.
Oprah incidentally, has been on [email protected] [email protected] for about a week now. I'm still waiting for her to respond to me (because that's what Twitter allows you do i.e. connect friends, fans and Dr Phil) She also hasn't updated her profile in 5 days.
You can view my attempts at becoming Oprah's Dr Phil of Conversation here
So is this a good thing? Is Twitter becoming cool again for people who like to say things like FAIL, WOOT and PWND? Or on the flipside, does Twitter have a bit of Secondlifeapnia - especially when it comes to retention?
And while we're at it, what would you do if you were running Twitter to stem this tsunami of attrition? Personally I'd just get @oprah to tweet more, but that's just me...
RT away.
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