I recently sat down with Ad Age's Digital Editor, Abbey Klaasen and discussed an article she wrote called "How to weather a Twitterstorm"
- Listen to the what -- and to the who
- It's OK to say, "We don't know."
- Address the crowd where it's gathered.
- Tone matters.
- Explain how you'll address the future.
- Invest now to prepare for accidents later.
There are 2 versions:
- ...the short version for all those who have A.D.D. and/or feel web video needs to be short
-
...the long version with the full conversation
Take your pick.
Short
Long
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