JJTV #8a and #8b - Weathering Twitterstorms

I recently sat down with Ad Age's Digital Editor, Abbey Klaasen and discussed an article she wrote called "How to weather a Twitterstorm"

1. Listen to the what -- and to the who
2. It's OK to say, "We don't know."
3. Address the crowd where it's gathered.
4. Tone matters.
5. Explain how you'll address the future.
6. Invest now to prepare for accidents later.

There are 2 versions:

• ...the short version for all those who have A.D.D. and/or feel web video needs to be short

• ...the long version with the full conversation

Take your pick.

Short

 

Long

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