Ex-crayonista Scott Monty works at Ford. He's been working on an influencer program to help promote and launch the new Ford Fiesta. It's what Forrester calls sponsored conversations and whether you like it or not; understand it or not (FTC)...it's only going to grow.
Spread the word:
Tell Oprah, President Obama, your friends, co-workers, clients and colleagues
Tweet or RT: JJTV #15 - Sponsored conversations and the Ford Fiesta movement - http://bit.ly/IARuX
Brian Morrissey over at Adweek/Adfreak/Tweetfreak just made it personal. He's now matching up my 10ktweetup tomorrow night (Wednesday, May 26th @ Southern Hospitality on 2nd Ave/betw. 76th & 77th - 6-8pm EST) against Joe Marchese's tweet-up.
Personally, I think you ALL should go to Joe's party. Free drinks; open bar....drink until there's no alcohol left or you pass out.
Or you can come to mine and hang out with me and a few crayonistas. Sadly, you only get 1 free drink, but you can sip it slowly.
Today, crayon client, GyPSii went live with their iPhone App on ITunes.
I'm excited about the potential for this app, given my belief (and New Year's prediction) that we're going to see a dramatic rise in Mobile Social Networking space. It's a no brainer if you think about it...mobiles connected to other mobiles in real time with an expanded footprint beyond 1-to-1 calling.
Here's a bit of background/marketing information on the app itself:
Whilst the GyPSii application falls into the MoSoSo (Mobile Social Software) category, it's different from the rest of the MoSoSo apps (Loopt, Brightkite, Foursquare, etc.) insofar that it's a mobile app for creating and sharing experiences.
Itâs for anyone that wants to capture their lifeâs experiences. That includes travelers, urban techies and families â anyone with a story to tell.
Embrace the lifestyle: GyPSiiâs iPhone app delivers a new mobile lifestyle experience that allows you to capture your life live and on-the-go
Instantly narrate your life: Write about your experiences on-the-go, marking the GPS location youâre visiting and uploading related images and text
Decide how and when you share: You have full control of your privacy and can share with the world, go invisible or reveal selective information with certain friends in your network
Stay connected: Your friends can see what youâre up to no matter what device or network theyâre on In addition to downloads, we should encourage honest and frank reviewing of the app. Ratings and reviews â positive or negative â demonstrate usage to Apple, which will bump up the profile of the application in the app store. Plus ratings and reviews only make the next version of the application better.
Actually, I think GyPSii incorporates the best of the MoSoSo space i.e. capturing/tagging live events, finding local events, connecting with friends based on location.
So give it a download and if you're so inclined, give it a rating and/or review. And don't forget to friend me :)
Oh and here's a brief video which gives you a walkthrough of the app:
12 shows in, I look back in reflection and introspection on how far we've come (or not). I discuss product placement on JaffeJuiceTV, my indulgent gift from Charmin and the format for future interviews.
Ways you can do you part and spread the word:
Tweet or RT: Jaffe updates JJTV and discusses product placement, perks and influence from doing the show and format for interviews - http://bit.ly/svAwr
to the reincarnated and reinvigorated Jaffe Juice.
What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue
on the subjects of new marketing, advertising and creativity.
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