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May 27, 2009

JJTV #15: Sponsored Conversations and the Ford Fiesta Movement

Ex-crayonista Scott Monty works at Ford. He's been working on an influencer program to help promote and launch the new Ford Fiesta. It's what Forrester calls sponsored conversations and whether you like it or not; understand it or not (FTC)...it's only going to grow.

Spread the word:

Posted at 12:26 PM |

Tags: Ford Fiesta, Forrester, Forrester Research, Jaffe Juice, JaffeJuiceTV, JJTV, Joseph Jaffe, Scott Monty, Sponsored Conversations

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