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June 29, 2009

R.I.P. 30-second spot

Seriously, buy yourself a copy of "Life after the 30-second spot". Written in 2004. Published in 2005.

An accurate prophecy of what just happened at Cannes:

  • A digital agency in Amsterdam wins the coveted "film" Grand Prix for a web video
  • President Obama shows that when it comes to integrated marketing, it's less about advertising and more about a great product, community and conversation.

Time of death: Saturday, June 27 2009.

Good riddance.

Posted at 05:57 PM in Proof of Life after the 30-second spot |

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