Jaffe Juice

3 Musketeers

How do you one-up Jaffe beaming in via Westport, CT to join Joel on stage in Mexico City at an IAB event?

Easy. You beam Jaffe from Westport AND Joel from Montreal, Canada to join Brogan on stage.

Thanks to crayon client, ooVoo, we extended our duo to a trio.

Next year, we'll hopefully do a quartet with d'Artagnan (TBD)

JJTV #30 - An update on HP, Australian Bloggers, 3 Wolf Moon, Oprah and more

This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you can become part of HP's Friends 'n Family Plan.

An update on the HP sponsorship, my trip to Australia, Gavin Heaton and Tittikakka, 3 Wolf Moon, my Weight Loss and Oprah. What more do you want?

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
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JJTV #29 - Storytelling via Tshirts

This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you can become part of HP's Friends 'n Family Plan.

Self expression meets Consumer Generated Content in the form of T-shirts and other merchandise via companies like CustomInk and CafePress. Interesting implications for brands on storytelling.

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

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JJTV #28 - Introspecting about Mommy Bloggers or Mothers that Blog

This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you can become part of HP's Friends 'n Family Plan.

Mommy Bloggers or Mothers that Blog? Is that the question? I think it's more about finding your authentic voice and sticking to your guns, whether it's selling, telling, caring or sharing. Right now Mommy Bloggers have become their own worst enemy...so perhaps it's time for a break as per MomDot.

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

• Tell your mother, your friends, clients and co-workers
• Tweet or RT: New JJTV: Have Mommy Bloggers become their own worst enemies? http://bit.ly/k1RxH
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Jaffe Juice #129 - Skatting and Riffing Jazz with Jeremiah Owyang

I recently had a chat - or perhaps I should say, a skat - with Forrester's Senior Analyst, Social Computing, Jeremiah Owyang. Follow Jeremiah on Twitter here or check out his very popular blog, Web Strategist, here. Audio comments to +1 206 203-3255

Direct download here

iTunes subscription here

JJTV #27 - 3 Wolves 1 Moon

This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you can become part of HP's Friends 'n Family Plan.

The 3 Wolf Moon T-shirt has become a viral phenomenon; a tipping point case study if you will. In this episode I do a bit of a deep dive into what, why and how this has become such an incredible social media story.

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
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JJTV #26 - The ROI of Social Media

This show sponsored by HP.

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Knowledge Networks resorts to one of the oldest tricks in the book i.e. controversial headline (Social Media rarely used to guide purchases) against an otherwise innocuous piece of research.

Guess what....they're probably right, but for all the wrong reasons.

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JJTV #25 - I want to have a conversation with you

This show sponsored by HP.

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Andrea Vascellari is a great guy. He lectures marketing to students in Finland and recently worked with his class to send me this video. I guess they were doing to me what I'm doing with Oprah. So far, Oprah has failed, but I hope they'll give me a passing grade with this response.

Some of the questions I answer:

• How do you reach consumers without making them feel like they've been brainwashed?
• Will people miss the 30-second spot if advertising goes away....?
• Is there a better channel then the Internet?
• What about engagement through real feelings and emotions?
• What's stopping/preventing organizations from joining the conversation?

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