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Andrea Vascellari is a great guy. He lectures marketing to students in Finland and recently worked with his class to send me this video. I guess they were doing to me what I'm doing with Oprah. So far, Oprah has failed, but I hope they'll give me a passing grade with this response.
Some of the questions I answer:
- How do you reach consumers without making them feel like they've been brainwashed?
- Will people miss the 30-second spot if advertising goes away....?
- Is there a better channel then the Internet?
- What about engagement through real feelings and emotions?
- What's stopping/preventing organizations from joining the conversation?
Spread the word:
- Tell Andrea, your friends, clients and co-workers
- Tweet or RT: New JJTV: Anyone can have a conversation with anyone. Here's proof: http://bit.ly/Fwovl
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- Leave a video response
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