Jaffe Juice

Jaffe Juice #130 - The episode where Jeremiah tells all and Jaffe bares all

So it's official. Jeremiah and I are not working together. You'll have to listen to hear details of his new gig. But the two of us are going to record an episode of the show together once a month (schedules permitting). Should be fun.

Audio comments to +1 206 203-3255. Follow me on Twitter (@jaffejuice) and Jeremiah (@jowyang)

Direct download here

iTunes subscription here

JJTV #37 - Razors, Fish and Red Herrings

A note to Jaffe Juice digest subscribers. You'll need to click through to the blog if you want to view the JaffeJuiceTV videos. YouTube and iTunes direct subscription links are also listed below.

Episode 37: Publicis just acquired Razorfish for $530 million. They continue to pull further and further ahead. Here's what this move means for the industry from a digital and social perspective.

Thank you to HP for sponsoring this show. And thank you to all those who have already joined the Employee Purchase Program.

You can still participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

• Tell Maurice, David, your friends, clients and co-workers
• Tweet or RT: New JJTV: The holding companies aren't done yet acquiring digital agencies. Is social next? http://bit.ly/razorfish 
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JJTV #36 - The Digital Switch and Divide

A note to Jaffe Juice digest subscribers. You'll need to click through to the blog if you want to view the JaffeJuiceTV videos. YouTube and iTunes direct subscription links are also listed below.

Episode 36: Were we prepared? 1.7 million weren't. Whilst we should never underestimate our consumers, we also shouldn't get too far ahead of them. Here's why....

Thank you to HP for sponsoring this show. And thank you to all those who have already joined the Employee Purchase Program.

You can still participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

• Tell Bugs Bunny, your friends, clients and co-workers
• Tweet or RT: New JJTV: Never underestimate your customer, but also don't get too far ahead of them - http://bit.ly/digtv 
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• Leave a video response

JJTV #35 - Change happens (slowly)

A note to Jaffe Juice digest subscribers. You'll need to click through to the blog if you want to view the JaffeJuiceTV videos. YouTube and iTunes direct subscription links are also listed below.

Episode 35: Somebody call 9-1-1. Shawty's slow dancing on the dance floor. This episode is all about change and how/why it almost always takes longer than we think or ever would imagine. Inspired by an article that Office Depot is putting their Sunday circular online... 

Thank you to HP for sponsoring this show. And thank you to all those who have already joined the Employee Purchase Program.

You can still participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

• Tell your CEO, your friends, clients and co-workers
• Tweet or RT: New JJTV: Why does change always take longer than we ever expect? http://bit.ly/shawty 
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• Leave a video response

JJTV #34 - The Year of Mobile

Thank you to HP for sponsoring this show. Great news as they've extended their support through August. That means you can still take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School around the corner. See below for information on how you can become part of HP's Friends 'n Family Plan.

This is the Year of Mobile. It has finally arrived. No seriously. It has. I'm not kidding. The third place. If you don't believe me, check out this study. And you can thank the iPhone for it all.

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

• Tell your fave 5, your friends, clients and co-workers
• Tweet or RT: New JJTV: This is the Year of Mobile - http://bit.ly/mobilemania
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• Leave a video response

Seriously? OMG! Wieden pulls a fast one over their client

George Parker over at Adscam critiques (read: lambastes) the latest Old Spice effort via Wieden + Kennedy.

And then one of the commenters says something to the tune of, "if you think that's (the print/TV) bad, you should check out the website"

So I did.

And boy do I wish I hadn't.

For so many reasons.

Including this (I'm making it as small as I can because I'm not intentionally trying to stir the pot. If you click on the image, you can see a larger version or just head on over to the site)

What does that look like to you? 

Is it just me? 

Did the creatives pull a fast one over their unsuspecting clients?

Hmmmmmmmm.

PS Who's giving odds this is pulled within the next 2 weeks?

JJTV #33 - It's grilled, not fried

Thank you to HP for sponsoring this show. Great news as they've extended their support through August. That means you can still take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School around the corner. See below for information on how you can become part of HP's Friends 'n Family Plan.

Repeat after me 3 times, my little kittens: It's all about the product. It's all about the product. It's all about the product!

Get it?

Got it?

Good!

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

• Tell The Colonel, your friends, clients and co-workers
• Tweet or RT: New JJTV: It's grilled, not fried people! http://bit.ly/grilled
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Heinz means beans

I guess I'm becoming somewhat of a regular (once a month that is) on The Beancast. By putting it out on the Jaffe Juice feed, you get a bit of extra Jaffe, plus host Bob Knorpp, ABC's Becky Worley and sadly, you'll need to put up with ex-crayonista, Ford's Scott Monty as well :)

In last night's convo, we tackled a bunch of pretty intersting topics, including:

• Whether the "new PR" is lacking in the fundamentals
• Those creepy Palm Pre ads
• YouTube's version of Adsense
• The launch of sponsored tweets
• Facebook ad crackdown

Listen to the show here or subscribe here

JJTV #32 - Am I a blogger?

Thank you to HP for sponsoring this show. Great news as they've extended their support through August. That means you can still take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School around the corner. See below for information on how you can become part of HP's Friends 'n Family Plan.

What does it mean to be a "Blogger"? Is this a label or even a stereotype? Does it limit us or liberate us? Time to open our minds me thinks. Australian "blogger", Mark Pollard, asks the question. I begin the answer...

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

• Tell your mom or pop, friends, clients and co-workers
• Tweet or RT: New JJTV: Am I a blogger? http://bit.ly/14kN95
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Twitter is for Losers

So according to LinkedIn Research Network (huh?) and Harris Interactive, only 8% of advertisers and consumers think Twitter is a "very effective" promotion tool.

The only problem with this number is not that it's too low, but indeed....that it's too high by about 7.9% (rounded up to 8%)

To be fair, 50% of advertisers and 42% of Internet users think it's "somewhat effective", which is not horrible.

Interestingly enough, as much as 83% of advertisers were familiar with Twitter, but only 31% of Web users were.

It's an unbelievable reversal compared to every other form of new media or emerging media, including new media itself....which continues to command a disproportionately low investment relative to the time spend against against.

PLEASE don't tell me this isn't the most egregiously overhyped shiny object since Second Life. PLEASE.

Seriously, take a deep breath and question the following:

1. The percentage of your time, effort, energy and ultimately budget you're spending on shiny objects versus the alternatives
2. The role you're assigning to these objectives - for example, is Twitter a promotional tool or a relationship management platform?
3. Reassess what's falling through the cracks i.e. which opportunities have been neglected or overlooked in the process

Until then, feel free to retweet this as often as you want. You'll just be talking to yourselves and be sure to mention, @jaffejuice sent you.