JJTV #39 - JetBlue has 1MM followers on Twitter and you don't

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Jet Blue just hit 1MM followers on Twitter. And I'm pretty sure if you're a competing airline and/or any other brand in general, you don't. Is it good? Is it bad? I summize. You decide. Also in this episode, my 5 suggested uses of Twitter for brands.

1. Listening strategy
2. Responding to people
3. Engagement strategy
4. Customer service
5. "Being one of the guys" (personifying, personalizing and humanizing the brand)

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