Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program. Just in time for the holidays, you can take advantage of some pretty sweet deals on Netbooks, Printers and more. See below for information on how you can become part of HP's Friends 'n Family Plan.
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Tweet or RT: 50 episodes and counting...the best is yet to come - http://bit.ly/1GpJ8R
You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:
If you are going to try and give something away for free, you have to follow through. Bait and switch freemiums will fail if for no other reason than the bloggers wont link to you anymore.
In this episode, I call out Ragan Communications (as one of many companies who do this) insofar that they provide their content for free for a limited time and then gate it only for premium subscribers. My point is that bloggers will stop linking to publishers who do this....as the link is a dead end.
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Tell Mark Ragan, your friends, clients and co-workers
Tweet or RT: New JJTV: Bait and Switch Freemiums in the magazine or newspaper business are doomed to fail - http://bit.ly/baitswitch
You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:
Unless you've been living under a rock (not that there's anything wrong with that), you've probably heard about The Audience Conference, taking place in NYC on Friday, November 6th at the Hudson Theater.
What makes this conference different from all the others....is simply put: this conference is not about "us", but rather "them" and by "them", I'm referring to our consumers, customer, viewers, listeners and readers or put differently, the reason why we're even in business in the first place.
Here's conference founder, Loren Feldman (and my JJTV producer/partner) talking about the event:
Interested yet? Well if you are, let me sweeten the deal....if you register to attend Audience, use promo code, "jaffe" and you'll save $50 on your registration fee.
Also, we get to hang out a bit if you're so inclined.
One more thing...I have a a few speaker comps to give away and so if you're really intent on not paying for this conference, leave me a comment on this blog post and tell me why you'd like to attend and who knows, I might throw a free pass your way (don't drop it)
Greg Verdino, our Chief Strategy Officer, reminded me of a certain birthday today: crayon's. The little company I founded 3 year's ago is a walking and talking toddler.
No more terrible 2's, although I think we were well behaved (reasonably) during this whole period.
I wanted to personally thank the box of crayonistas (Greg, Jane, Gary, Amadeo, Kate) for everything and all that they do.
Of course I also want to thank our clients for your continued support and belief - in particular, Panasonic, Kraft Foods, The Coca-Cola Company and ooVoo.
It's also been great to have several new projects out in the ether-net, in particular Panasonic's LiHD Insider and Coca-Cola's Expedition 206 (nice write up in Mediapost here)
Over the past few months, we've had the pleasure of working with Adam Brown and the folks over at The Coca-Cola Company on a pretty special program called "Expedition 206."
The premise? Bold, lofty, ambitious and truly global: Coca-Cola does business in over 200 countries (and I stand corrected, but no other brand in the world can make that same claim), so why not bring this to life in a truly unique way that authentically dials into the spirit of Coca-Cola and its brand anthem, "Open Happiness."
On January 1st, 2010, 3 Coca-Cola Ambassadors will visit 206 countries over the next 365 calendar days, covering 150,000+ miles in the process. Their mission? To seek out, discover and celebrate the epitome of "happiness" as it presents itself across different people, places and cultures.
Their trip will also "conveniently" coincide with the following headline events: the Vancouver 2010 Olympic Winter Games in Canada, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai, China.
The program itself is decidedly "social". In fact, crayon's role thus far has been to advise and guide the program on all things "social media" i.e. any and all facets of the journey that foster connections and communication between peers, participants, hosts, visitors and the brand itself. It is a mash-up in the sense that you'll see a litany of platforms, tools and vehicles used to activate the program - from twitter to facebook; from crowdsourcing to consumer generated content; from meet-ups to blogging, podcasting and "vlogging".
As of this week, 9 finalists were shortlisted and divided into 3 teams of 3 prospective ambassadors. Now it's up to the public; their fans and community; and you (if you're so inclined) to vote for the elite 3. The finalists are as diverse as the countries they'll be visiting. Here's the list:
Dave Zwolenski, 27, an amateur film producer from Sydney, Australia
Josephine Rosetzsky, 27, from Copenhagen, Denmark
Sam Li, 21, born in Shanghai, China and now a student in Vancouver, Canada
Antonio Santiago, 24, a university student from Mexico City, Mexico
Kelly Ferris, 22, a university student in Brussels, Belgium
Tony Martin, 29, who grew up in the U.S. and now teaches kindergarten in Munich, Germany
Greer Cornish, 26, a digital media producer from Sydney, Australia
Brendan Madden, 31, living in Beijing, China and originally from the U.S.
Erin Guler, 28, whose parents are from Turkey and is currently a writer in Toronto, Canada
It's been a blast so far to work on this program. It's the kind of commitment-based marketing (a year of your life no less!) that flies in the face of fleeting 30-second spots and I for one, can't wait to see what 2010 holds in store for the eventual Ambassadors, to follow their exploits and share in their experiences.
I know I sound like an old man when I say this, but I only wish I was younger and able to participate myself in this once in a lifetime adventure.
Do check it out, share it with your networks and community, cast a vote or two for your favorites and continue to follow this journey as it unfolds...
CBS launches viewing rooms online. CNN streams live online and via an iPhone App. It's not the screen size that matters. Content want to be free. Size of the screen is not a determination of a viewing or a consumption quality experience.
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You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:
No longer are we going to be slaves or victims to the 6 o'clock News. The total amount of time spent consuming paid media is decreasing. Why? Because people are going to be spending more time creating their own content.
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Tweet or RT: New JJTV: This is the end. The end. My friend. The end. The end of paid media - http://bit.ly/3BTP46
You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:
Hat tip to Nigel Corbett who sent me confirmation that the Queensland Tourism account was in fact not successfully "defended" by Sapient Nitro.
In JJTV #45, I criticised Queensland Tourism's decision to make Sapient Nitro defend this account...thinking it was unnecessary and wasteful, especially with an evitable result. After all, this program won every single award under the sun and more importantly, delivered global reach and an incredible (even unprecedented) amount of free publicity and earned media etc.
The Wiggles get social media. We could learn a lot from them. Well done Sam, Murray, Jeff, Anthony, Wags, Dorothy, Captain Feathersword and of course, Henry the Octopus.
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Tweet or RT: New JJTV: Here come the Wiggles! What this Aussie Quartet can teach us about new marketing - http://bit.ly/3fypG7
You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:
to the reincarnated and reinvigorated Jaffe Juice.
What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue
on the subjects of new marketing, advertising and creativity.
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