Hat tip to Nigel Corbett who sent me confirmation that the Queensland Tourism account was in fact not successfully "defended" by Sapient Nitro.
In JJTV #45, I criticised Queensland Tourism's decision to make Sapient Nitro defend this account...thinking it was unnecessary and wasteful, especially with an evitable result. After all, this program won every single award under the sun and more importantly, delivered global reach and an incredible (even unprecedented) amount of free publicity and earned media etc.
Boy was I wrong.
There is no justice.
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