As most of you know, HP has been onboard since June of 2009 as the charter sponsor of Jaffe Juice TV (since episode 20 in fact) and they're sticking around (hopefully for a long time)
On a personal note, it's really gratifying to see a brand acting as a leader and evaluating a partnership more on a qualitative basis as opposed to number of views, clicks etc.
That said, we have been linking to their Employee Purchase Program where people can get friends and family rates on all HP technology.
So far so good...
And now, something else which may or may not be more compelling to you (because you can only choose one) but inarguably is more worthy and selfless. HP has just kicked off a program called "Create Change".
In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org
Remember that you can only purchase through one program at a time, so choose wisely between their EPP program or Create Change (it runs through end of January, 2010) when making your holiday purchases.
Please feel free to spread the word about both programs...tweet, FB connect, blog, text, talk, you get the picture and one more thing: if you'd like to chat to one of the HP execs about the program, contact me and I'll put you in touch with one of the bigwigs over at Hewlett Packard.
So that's it...thanks for reading and for your consideration. Happy Holidays and purchases!
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