Jaffe Juice

JJTV #63 - The Perfect Tablet

What is the perfect tablet device? Companies like this show's sponsor, HP, have been in the game for a while. And with Apple about to make a play, as well as other newcomers like the JooJoo (legit challenger or also ran?), it certainly is going to be very interesting (not to mention competitive)

So time to imagine what this might look like...

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Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

JJTV #62 - Ali G was right about Da Meedya

"Never a truer word said in Jest," goes the saying. And when it comes to "the media", the real question is this: "Who do you trust?" The Fake news? The mainstream news? The sensationalist news? Or your neighbor?

PS Congrats Phillies on back-to-back World Series victories :)

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• Share JJTV with Borat, Bruno, your clients, co-workers, colleagues, friends and family 
• Tweet or RT the crap out of this: New JJTV - Ali G was right about da Meedya - http://bit.ly/meedya 
• Subscribe to the show via iTunes or YouTube
• Leave a video response

Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

JJTV #61 - Method and scum do not mix

My thoughts on the Method "Shiny Suds" Kerfuffle.

In short, my 2 points concern "activist" consumer groups gaming the rhetoric system and also a brand disconnect AKA Method did not need to resort to this typical creative agency-led schlock.

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• Share JJTV with Eric, Adam, your clients, co-workers, colleagues, friends and family 
• Tweet or RT the crap out of this: New JJTV - Method and scum do not mix - http://bit.ly/methodsoap
• Subscribe to the show via iTunes or YouTube
• Leave a video response

Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

On the Record with Eric Schwartzman

At the recent PRSA conference in Slam Diego, I had the pleasure of sitting down with Eric Schwartzman, host of the fantastic "On the Record" podcast.

I'd never met Eric before, but as a fellow podcaster, we were bound by our secret code of friendship (and our subscription to the very exclusive and almost impossible to join, CAPOW = Communications and Advertising Podcasters Of the World).

Here's the link to listen to the podcast directly, but while you're at it, you should subscribe as well.

Shownotes are below to give you a sense of what we discussed (hint: more Twitter hate):

01:10 – Why it’s dangerous to measure and judge the effectiveness of social media by old media standards, how podcasts generate business opportunities, and reaching the right people versus a lot of people.

 

02:34 – Jaffe talks about his three books, the conceptual thread that binds them and building businesses from by marketing from the inside out.

 

06:16 – The sleaze factor associated with incentivizing people to recommend brands to their online social networks, how recommendations can determine the degree of  trust, credibility, authority and consistency we have for someone, and how “street cred” or social currency is starting to become a factor in keeping people honest.

 

08:55 – Erik Deutsch asks via Twitter, “How should clients balance corporate branding with personal style in social media.”

 

09:30 – A discussion about personal branding, repositioning and controversy, and why putting too much value in your own self-worth can side track you from achieving real business objectives.

 

11:11 – Trolling for criticism, the importance of self-confidence and standing for something you believe in, even if it is just giving away a free iPhone.

 

13:09 – Being first, taking risks, experimentation and analysis paralysis.

 

14:42 – Giovanni Rodriguez asks via Facebook, “Is social media up-leveling or marginalizing people in the PR profession?”

 

15:51 – Applying the skills of public relations, such earned media through media relations and nurturing relationships, to social media communications, and the mad dash among PR agencies, ad agencies and clients to lead in social media engagement.

 

18:04 – If you thought Second Life was the be all end all, here’s why Twitter is a bubble just waiting to burst.  Looking at the finger instead of where it’s pointing.  And how to effectively leverage Twitter in organizational communications.

 

22:18 – Why PR agencies, ad agencies and clients should NOT lead in social media engagement, and how to realign the corporate org chart to join online conversations.

 

24:19 – The findings of the Digital Readiness Report, by Tom Smith, Don Spetner, Barb McDonald and myself, and which department inside the organization is leading social media engagement at most companies.

 

26:15 – The difference between consumer generated content and consumer generated media.

 

27:16 – The difference between viral campaigns and memes.

 

29:22 – Whether or not marketers can and should actively engage in social media, or if they’re better off focusing on building an environment in which communities can grow organically.

 

31:39 -- End

JJTV #60 - Twitter Should Be Banned At Conferences

Twitter should be banned at conferences.

There I said it.

You want to be part of the conversation...that's fine, but don't check your integrity, common sense and respect at the door.

And if I see heckling, insulting and disrespecting at any conference, I'll personally escort you out the room and out the conference.

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Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Googly Bubbly Augmented Beans

"The police asked Tiger's wife how many times she hit him. "I can't remember," Elin said, "just put me down for a 5." - when you're getting jokes like that coming from About.com, you know Tiger Watch isn't over. Here's my JJTV take on Tiger (it's still my Beancast story to watch) and here's the rest of Sunday's episode...

Host Bob Knorpp expertly moderated (or my case, attempted to restrain) a panel with myself and:

• Bill Green - Make the logo Bigger and Adverve
• Aaron Strout - CMO, Powered
• Matt McDermott - ACD, Renegade

We discussed a range of topics including:

• Google Google Google (in that order)
• Astroturfing
• Method's Bubble Kerfuffle
• Overhyping Augmented Reality
• Super Bowl ROI

As I have been doing of late, I'm releasing episodes featuring yours truly on the "Jaffe Juice - The New Marketing Podcast" feed. Makes sense imo.

Enjoy!

Direct download here

iTunes subscription here

JJTV #59 - Tiger Woods and the Death of Privacy

What's the real story here? it's really about the death of privacy and whether this sacrosant aspect of our lives should be the price of fame and celebrity.

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• Share JJTV with Harvey Levin, your clients, co-workers, colleagues, friends and family 
• Tweet or RT: New JJTV: Tiger Woods and the death of privacy - http://bit.ly/tigertrap
• Subscribe to the show via iTunes or YouTube
• Leave a video response

Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

A sneak preview ahead of my MarketingSherpa Keynote in Miami, January 21, 2010

Come join me at MarketingSherpa's 5th Annual Email Summit in Miami, where I will be keynoting on Thursday, January 21, 10:30 am-12:00pm. The topic of my keynote will be "Flip the Funnel" and it's essentially going to be the official launch of my new book of the same name.

I'll be signing the first 500 copies of my new book and meeting with attendees on how you can Flip Your Own Funnel.

I'd love to see you there!

More information about the event plus a special offer to save $600:

MarketingSherpa’s 5th Annual Email Summit 2010 Marketers are under increasing pressure to integrate social media with email, grow their list, deliver highly relevant content, improve deliverability, increase ROI + more. These tactics and many others will be the focus of Email Summit 2010. Highlights include dual B2C and B2B learning tracks, keynote speaker Joseph Jaffe, an emphasis on the convergence of email and social media and more. Join your email marketing peers in Miami, FL, January 20-22. Special Limited-Time Offer: Save $600. http://EmailSummitJaffe.MarketingSherpa.com

JJTV #58 - Should HR own social media?

Should HR own Social Media? 'Er, no.

Inspired by a Chris Kieff blog post.

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• Tell that person with the pink slips, your clients and co-workers
• Tweet or RT: New JJTV: Should HR own social media? Er, no. http://www.youtube.com/watch?v=jqTj1c5x3fY
• Subscribe to the show via iTunes or YouTube
• Leave a video response

Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Chatting about Community

 

Agency Scoop in association with Adweek Media Connect has been running a series of "chats" with various guests over the past (the previous guest was Brian Solis)

This Wednesday from 2-3pm EST I'll be participating and chatting about the rise of "community". The format is good old fashioned text-based chat. Yup, we're kicking it back old-school style. Why not?

Considering "community" is one of the 3 pillars of Join the Conversation (as in community, dialogue and partnership), I thought it would be a good idea to dive a little deeper into the role and rise of community; why I think it's different from social networking; what the role for brands is with respect to community; and where I see it going in the next 3-5 years....

If you want to know more and more importantly register, here's the link (although you may need to register first with Agency Scoop/Adweek Connect, in which case just go here first)