I passed through La Guardia airport a week ago and saw this billboard featuring their spokesperson, Tiger Woods. Except for the fact, Accenture had turned their back on their cash cow celebrity endorser following his multiple transgressions.
Oops.
The headline of the billboard was even more ironic, "it's what you do next that counts." Indeed.
The body copy read, "We know what it takes to be a Tiger. Talk to us to see how we can help." Indeed
Like you helped Tiger Woods? Perhaps providing him with marriage counselling? Or...when the going got a little tough, you turned and headed for hills...
Oops.
When I saw this, I immediately tweeted about it, recorded and released a JaffeJuiceTV episode, and then on Sunday's Beancast, I noted that Accenture was replacing Tiger with an elephant.
And then lo and behold, today (just over one week later) as I walked by the same billboard, I see this:
Coincidence? I think not. I think someone at Accenture and/or their agencies reads Jaffe Juice. In fact, I know they do.
Either way, an elephant never forgets. And neither will Accenture's customers. Nor me.
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