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March 11, 2010

Customer Service is THE key strategic differentiator

My new Adweek column is up and it's wholly focused on one of the 3 key hypotheses in "Flip the Funnel," namely that customer service will become not A - but THE - key strategic differentiator for brands in the forseaable - and near - future.

Click here to be whisked away to Adweek-land to read it there.

Posted at 09:47 AM in Consumer Central , Customer Experience, Customer Service, Flip the Funnel |

Tags: "Customer Experience", "Customer Service", "Flip the Funnel", "Flipping the Funnel", "Strategic Differentiator"

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