JJTV #81 - at&t Flips The Funnel (or at least attempts to)

AT&T's gets a lot of flack about it's poor customer service, lack of service etc etc. And most of it is deserved.

...but here's a case where at&t appears to be taking proactive steps to avoid "brand mutiny" i.e. when the iPhone opens up to competitive carriers.

It involves a proactive example of how they're using A.D.I.A. (Acknowledgment, Dialogue, Incentivization, Activation) to flip the funnel.

Check it out.

Additional links:

• My Adweek article on at&t

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