It's amazing how many companies are selling fringe social media solutions to mainstream brands that have mainstream audiences.
Prove to me that you have enough people that count. And enough people that matter.
If you're trying to experiment as part of your R&D or innovation process, go for it...but if you're trying to sell more stuff, you need to worry about reach.
I sound like a heretic, don't I? Or do I?
Spread the word:
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- Tweet or RT: New JJTV -When trying to sell more stuff using social media, go back to the fun-da-men-tals AKA reach - http://bit.ly/activereach
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