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April 19, 2010

JJTV #91 - Is WPP to social media what oil is to water?

Sir Martin Sorrell, who heads up the WPP Holding Company had some strange words to say about social media at a recent conference.

I'm not sure he's looking at social media the right way at all (paid media versus non media)

Link: Article featuring Sir Martin's words

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Posted at 11:00 AM in Consumer Generated Content, Content is King, From the "I told you so" files, Interactive, JaffeJuiceTV, Make advertising relevant again, Medium - neither rare nor well done, New Branding, Social Media Matters, The Engagement Wars |

Tags: "Holding Company", "Jaffe Juice TV", "Jaffe Juice", "Joe Jaffe", "Joseph Jaffe", "Martin Sorrell", "Non Media", "Sir Martin Sorrell", "Social Media", "Thought Leadership", Advertising, Facebook, Powered, WPP

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