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May 12, 2010

JJTV #97 - There are no original ideas anymore

They say there are truly no new ideas.

That may be said, but it still doesn't mean we can't give credit where credit is due.

At the very minimum, attribution should be a given. And then of course there's compensation.....

Just sayin'....

Additional Link: Coke Sleepwater vs Yotvata side by side comparison

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Posted at 11:00 PM in Consumer Central , Content is King, Creativity, JaffeJuiceTV, Make advertising relevant again, Medium - neither rare nor well done, New Branding, Sightings of the 30-second spot, Television, The Engagement Wars, Ugly Stuff |

Tags: "Coca Cola", "Creative Commons", "Jaffe Juice TV", "Joseph Jaffe", "Refresh Everything", "Steve Hall", "Super Bowl", "Thought Leadership", Adrants, Attribution, Coke, Copycat, Creativity, JJTV, Pepsi, Plagurism, Sleepwalkers, Sour, Yotvata

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