Jaffe Juice

Jaffe Juice #139 - Jaffe and Joel Part 6 on Life after the 30-second spot

Can you believe it's Mitch Joel who brings up the "Life after the 30-second spot" topic? It's a subject which is near and dear to my heart, but it's also one that I have some very informed and strong feelings about.

It's a fascinating conversation, which touches on the evoution and future of TV, the very definition of what is TV versus video for example and the critical distinction between content and commercials. There's also an interesting exchange at the end where I talk about Bud United/Bud House, where - even though Mitch says I'm shilling for one of my clients - I ask whether this is digital, social, video or TV advertising. Or not even advertising at all...

If you like these "debates" between Mitch and myself, look out for our tweets about upcoming shows or get alerts via my page on Talkshoe. What's great about listening live is that you can also call in live and we want to encourage more listeners to be active participants.

 Audio comments to +1 206 203-3255. Follow us on Twitter: @jaffejuice and @mitchjoel

Direct download here

Tunes subscription here

Jaffe Juice #138 - Chatting with Duct Tape Marketing's John Jantsch on The Referral Engine

Duct Tape Marketing's John Jantsch just wrote a new book called, "The Referral Engine." With many similarities to "Flip the Funnel", I thought I'd sit down with him and chat about the primary messages and themes in the book.

Audio comments to +1 206 203-3255.

Follow me on Twitter: @jaffejuice

Direct download here

iTunes subscription here

JJTV #104 - Who Gets Twitter? Hu Gets Twitter

How do you scale Humanity? That's the real question to be answered when it comes to adopting and truly delivering on social media.

If you truly want to scale your brand, you're going to have to scale the human beings that power your brand. 

Spread the word:

• Share JJTV with your twintern, colleagues, clients and followers
• Tweet or RT: New JJTV - Who gets Twitter? Hu(go) gets Twitter - http://bit.ly/hugogetstwitter
• Subscribe to the show via iTunes or YouTube
• Leave a video comment

JJTV #103 - Delta Skelter turns 2

I had a bad experience on Delta 2 years ago. I haven't forgotten. Although apparently Delta has. Happy Birthday.

PS It's not too late to win me back

PPS I'm not the only one to have a bad Delta Skelter Experience

Spread the word:

• Share JJTV with your pilot, your co-workers, colleagues, friends and family
• Tweet or RT: New JJTV - Delta Skelter turns 2. Happy Birthday - http://bit.ly/deltaskelter
• Subscribe to the show via iTunes or YouTube
• Leave a video comment

Jaffe #102 - The Mayor Of Frappuccinoville

Starbucks boldly checks-in where no brand has checked in before with a nation wide promotion using location-based MoSoSo player, FourSquare, in which mayors of their respective stores can unlock codes to get $1 off a Frappuccino.

Overall, kudos to this brand that is demonstrating first hand that Social Media Adoption is Addictive.

Spread the word:

• Share JJTV with your local barista, your co-workers, colleagues, friends and family
• Tweet or RT: New JJTV - Starbucks shows brands first hand that social media adoption is addictive- http://bit.ly/mayorofstarbucks
• Subscribe to the show via iTunes or YouTube
• Leave a video comment

JJTV #101 - The social media success that is the Roger Smith Hotel

The power of advocacy, retention and word of mouth in action for the Roger Smith Hotel and how authentic connections (as opposed to tools) helped an otherwise unknown hotel become a Social Media Mecca.

This is my conversation with Brian Simpson (@bsimi on Twitter) at the launch party for "Flip the Funnel" at - where else - the Roger Smith Hotel.

Spread the word:

• Share JJTV with travelers to NYC, your co-workers, colleagues, friends and family
• Tweet or RT: New JJTV - The social media success story that is The Roger Smith Hotel - http://bit.ly/rogersmithhotel
• Subscribe to the show via iTunes or YouTube
• Leave a video comment

JJTV #100 - A milestone

JJTV has hit 100 episodes. Time to kick it up a notch though. So help spread the word. Tell a friend. Subscribe to the show on YouTube.

Spread the word:

• Share JJTV with the world, your co-workers, colleagues, friends and family
• Tweet or RT: New JJTV - The 100th episode and AKA Flip the Funnel, Thank You - http://bit.ly/100thepisode
• Subscribe to the show via iTunes or YouTube
• Leave a video comment