« JJTV #101 - The social media success that is the Roger Smith Hotel | Main | JJTV #103 - Delta Skelter turns 2 »

June 08, 2010

Jaffe #102 - The Mayor Of Frappuccinoville

Starbucks boldly checks-in where no brand has checked in before with a nation wide promotion using location-based MoSoSo player, FourSquare, in which mayors of their respective stores can unlock codes to get $1 off a Frappuccino.

Overall, kudos to this brand that is demonstrating first hand that Social Media Adoption is Addictive.

Spread the word:

  • Share JJTV with your local barista, your co-workers, colleagues, friends and family
  • Tweet or RT: New JJTV - Starbucks shows brands first hand that social media adoption is addictive- http://bit.ly/mayorofstarbucks
  • Subscribe to the show via iTunes or YouTube
  • Leave a video comment

Posted at 09:27 AM in Communal Marketing, Consumer Central , Creativity, Current Affairs, Customer Experience, Customer Service, Experiential Marketing, Flip the Funnel, Gaming, Inside the fish bowl, Interactive, JaffeJuiceTV, Music, Mobile and things that make you go mmm..., New Branding, New Marketing, Social Media Matters, Social Networking, The Engagement Wars |

Tags: "Check in", "Customer Experience", "Customer is always right", "Customer Service", "Earned Media", "First mover advantage", "Flip the Funnel", "Jaffe Juice TV", "Jaffe Juice", "Joseph Jaffe", "Location based", "My Starbucks Idea", "Social Media", "Thought Leadership", "Word of mouth", Barista, Facebook, FourSquare, Frappuccinoville, Gowalla, JJTV, Mayor, Mobile, MoSoSo, Retail, Starbucks

comments powered by Disqus

Speaking


  • Hire Joseph Jaffe to speak at your conference or event

Contact me

  • If you would like to make contact with me, please see the About page.

I work at

New book: Built to Suck

Subscribe

Grab the Podcast

  • Across the sound Subscribe to Jaffe Juice – The New Marketing Podcast via iTunes

License

  • Creative Commons License

Welcome

  • to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
Blog powered by Typepad

Recent Comments

Recent Posts

Categories

Archives