This Friday, July 21st at 9am EST, I'll be chatting with some of the marketing folk at Anheuser-Busch/Budweiser on their World Cup activation program - specifically "Bud United", "Bud House", their Facebook presence (including the Face painting application for profile pics) and the Man of Match voting.
I thought it would be a great opportunity to learn a little more about how sponsorship, P.R. and experiential is changing, in this ever increasing digital, connected and social world.
If you'd like to listen live, just visit this link at 9am on Friday. You'll also be able to interact live via chat in the online interface. Even better...if you'd like to ask any questions to myself or the folk from A-B, you can call in to the show by dialling +1 (724) 444-7444 and using Call ID: 25133 (please note that you'll need to have registered in advance on Talkshoe so that you can be identified by your real name)
It's not often that a brand offers the opportunity to talk about their marketing efforts, so I hope you'll be able to join me for this hour conversation. Spread the word and see you on Friday :)
Disclosure: I work with ABInBev (which is how I know about their World Cup activation), but I had nothing to do with their World Cup activation
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