« Do you like me? Do you really like me? Prove it at next year's SxSW | Main | Beanstalks (it's all about scale) »

August 23, 2010

JJTV #110 - iPhone Trust Fail

The whole iPhone 4 launch has been a fascinating chapter in an otherwise unblemished success story.

Paying a premium to be "first" works only as long as the customer experience lives up to the high expectations associated with the brand promise.

Antennagate has changed all of this.

Apple has lost a lot of trust and I think we'll see more and more people waiting on the sidelines with future launches.

Spread the word:

  • Share JJTV with your Android, Evo, colleagues, clients and followers
  • Tweet or RT: New JJTV - The lines for the iPhone 5 will definitely be shorter than 4...and the reason is a loss of trust - http://bit.ly/appledistrust
  • Subscribe to the show via iTunes or YouTube
  • Leave a video comment

Posted at 09:33 AM in Consumer Central , Customer Experience, Customer Service, Flip the Funnel, From the "I told you so" files, JaffeJuiceTV, Music, Mobile and things that make you go mmm..., New Branding, Ugly Stuff |

Tags: "Customer Experience", "Customer Service", "Flip the Funnel", "iPhone 4", "Jaffe Juice TV", "Jaffe Juice", "Joseph Jaffe", "Steve Jobs", "Thought Leadership", "Trust Agents", Antennagate, Apple, iPhone, JJTV, Trust

comments powered by Disqus

Speaking


  • Hire Joseph Jaffe to speak at your conference or event

Contact me

  • If you would like to make contact with me, please see the About page.

I work at

New book: Built to Suck

Subscribe

Grab the Podcast

  • Across the sound Subscribe to Jaffe Juice – The New Marketing Podcast via iTunes

License

  • Creative Commons License

Welcome

  • to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
Blog powered by Typepad

Recent Comments

Recent Posts

Categories

Archives