Jaffe Juice: Jaffe Juice #143 - Chatting with Forrester's Josh Bernoff about his new book, "Empowered"

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September 20, 2010

Jaffe Juice #143 - Chatting with Forrester's Josh Bernoff about his new book, "Empowered"

A conversation between myself and author of "Empowered", Josh Bernoff from Forrester. We talk about the fusion and intersection between I.T., Management and Employees in terms of helping service and support a likewise empowered customer.

We also discuss HERO's, I.D.E.A., the HERO project effort-value evaluation and much more, including several key case studies/histories.

Enjoy the conversation...

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Posted at 09:30 AM in Consumer Central , Customer Experience, Customer Service, Flip the Funnel, From the "I told you so" files, Jaffe Juice - The New Marketing Podcast, Join the Conversation | Permalink

Tags: "Charlene Li", "Customer Experience", "Customer Service", "Flip the Funnel", "Forrester Research", "Jaffe Juice", "Joseph Jaffe", "Josh Bernoff", "Marketing Book", "Marketing Podcast", "Ted Schadler", "Thought Leadership", Empowered, Forrester, Groundswell, Powered

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