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September 20, 2010

JJTV #114 on-the-go - British Airways brings back the Elevator Pitch

In an effort to woo small businesses and play up the importance of face-to-face communication in an otherwise Skype-led world operating during recessionary times, British Airways brought back the classic elevator pitch (literally) in Grand Central Station to offer 250 small businesses the opportunity to win free tickets to wherever the airline flies...

I was there to do a bit of JJTV-on-the-go reflection

You can still enter: www.ba.com/contest (contest ends October 21st)

Spread the word:

Posted at 07:15 AM in Experiential Marketing, JaffeJuiceTV, Travel |

Tags: "British Airways", "Elevator Pitch", "Experiential Marketing", "Face to Face", "Grand Central Station", "Jaffe Juice", "Joseph Jaffe", "Small Business", "Thought Leadership", BA, JJTV, Recession, Skype, SMB

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