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October 04, 2010

JJTV #116 - Blame it on the Feta

FetaI finally figured out who - or what - is to blame for the demise of advertising: F.E.T.A. (Failed Engagement Through Advertising)

Exhibit A: This print advertisement in People Magazine. No call to action. No sampling. No demonstration. No website URL. No reason to believe.

Additional link: My original post

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Posted at 12:30 PM in Creativity, Fixing the Ad Agency Mess , From the "I told you so" files, JaffeJuiceTV, Make advertising relevant again, Medium - neither rare nor well done, New Branding, The Engagement Wars |

Tags: "Jaffe Juice TV", "Jaffe Juice", "Joseph Jaffe", "Life after the 30-second spot", "Monty Python", "People Magazine", "The Macallan", "The Meaning of Life", "Thought Leadership", Advertising, Athenos, Facebook, Feta, Gouda, JJTV

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