When community meets commerce in an increasingly digital, connected and social world, great things are possible.
This is all about GroupOn - Social Commerce meets Flash Mob meets FourSquare meets Daily Deal meets App.
GroupOn had a banner day on August 19th when they brought a recognized brand (GAP) and did $11 million in sales when 445,000 people took advantage of 50% off a $50 deal.
So who were the big winners? Gap or GroupOn? Or Both.
Bottom line: These platforms are growing exponentially and the numbers are there even if you think they aren't.
What do you think? Let me know.
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