It isn't currently, but it could be....with your help!
Flip the Funnel is currently up for a Best Small Business Book of 2010 Award.
Currently the book is hovering around 10th place - and whilst a top 10 finish would be absolutely awesome, I think I can win this thing - especially with your help.
Flip the Funnel has resonated extremely strongly with people. I'm personally blown away by the response and I think this message is as close to the elusive "silver bullet" of marketing that we may ever get - especially during these challenging economic time.
First and foremost, if you haven't read it yet, make the $20 purchase and I personally will refund your money if you don't love the book.
Secondly, if you liked the book and the central premeses of retention as the new acqusition, customer service as the KEY strategic differentiator and the real role of social media being retention, then I'd humbly ask for your vote and to spread the message with your personal and professional networks.
You can vote here or just click on the logo below:
To be clear, I don't particularly like these popularity contests, but lists are lists. And so in the competitive and holiday spirits, I thought I would do something different that is ON STRATEGY, ON MESSAGE and ON POINT:
If I win this award, I will personally give away 300 copies of Flip the Funnel to the first 300 people who already have purchased the book to "pay it forward' and gift to a friend.
How's that for using existing customers to gain new ones?
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